Head and Heart Messaging
Writing with strategy and soul.
Copywriting for Health and Wellness Organisations
You’ve built something excellent. That excellence deserves to be reflected in your messaging.
I’m Hayley, a freelance copywriter for health and wellness leaders, directors and ambitious organisations.
I bring the strategic thinking and audience research your messaging needs, alongside the warmth and personality that keeps it human. Together, we’ll find a voice that’s unmistakably yours.
Then, leave it to me to carry your messaging consistently across your website, emails, blog and LinkedIn, sparking interest and building trust.
What I can help with
| Head and Heart Partnership Ongoing monthly support with a bespoke mix of content built around your business goals, so I’m there consistently rather than booked in project by project. | Brand Voice A clear, practical Tone of Voice Guide to how your business sounds, built from real conversations with you and your team. A natural starting point and the foundation everything else is written from. | Website Copywriting The words that greet every visitor and set the standard for everything that follows. Clear, memorable, and built on deep research so your site sounds as considered as the organisation behind it. | Email Marketing Regular, relationship-building emails that keep your audience engaged and your brand consistent. All without another task piling onto your team’s list. | Blogs & Articles Considered, compliant, search-aware writing that positions your organisation as the one worth trusting. Always written in a voice your audience already recognises. | LinkedIn Content An engaging, credible presence that reflects your genuine standing in the sector to build trust and authority. Never a numbers-chasing game. |
I am currently developing this website. Look out for updates in the coming months.
In the meantime, you can contact me via my form, email or socials!
Email: hhmwriter@gmail.com
What clients say
Kseniia Kyslova, Spendbase
Hayley produces high-quality, well-written content on a variety of SaaS topics. Her style is absolutely what we needed to energise our blog content and you can always rely on her to meet deadlines. Hayley is adaptable to writing and formatting guidelines and communication is smooth and efficient. We would highly recommend Hayley for your content writing needs.
Graham Baker Photography
Working with Hayley was an absolute pleasure! She recently wrote a website blog article for me, perfectly capturing my friendly and approachable style. Her writing is engaging and chatty, matching my style and what I needed to connect with my audience. She also researched the keywords and phrases to focus on the SEO benefits. The whole process was smooth, and I’m thrilled with the result. There were no rewrites, so it was perfect the first time!
I’ll definitely be using Hayley again for future articles—I highly recommend her!
Hayley Hickmott-Maurice | Copywriting Services 